So far, we have focused on the text of your survey, but questions and answers are only half the story. It’s tempting to get caught up in the phrasing and methodology of research– but you can’t ignore the way your survey looks and works.
You can think of a survey like a conversation with your respondents. Sure, we communicate a lot with our words, but we tell just as much with our facial expressions, hand gestures, and posture.
Think of visual design as your surveys body language.
We can use visual elements to keep interest, call attention to important information, and influence our respondents mood. This is more important on mobile, as you have to factor in the small size, navigation differences, and use of fingers instead of a mouse and keyboard.
Your control over how your survey looks will depend on the programing software you use, but here are five things to keep an eye out for no matter what:
Last week Instagram launched its new “Polls” feature for stories and my nerd-heart skipped a beat. Instagram is my social-media drug-of-choice, and I love market research, so I just had to try it out.
Of course I was disappointed at the lack of functionality– I had a hard time even finding my data after a poll. You can only ask one question with two answer choices, and polls are only visible to your story’s audience. It’s obvious that Instagram’s Polls are more geared towards social interaction than research.
At first I was annoyed– then I began taking polls myself. I found it to be a fun and seamless way to engage with friends, corporations, and even celebrities. I started looking at Instagram polls from the respondent’s perspective, and I realized that this feature’s true value to market researchers isn’t the what– it’s the why.
Why have all of the major social media platforms (like twitter, Facebook, and now Instagram) all added polling functionality– and what can their features teach us about the future of online research?
Here are 5 Lessons for Market Researchers from my experience with Instagram Polls:
Now that you have worked through the planning stage and have a good understanding of question types, it’s time to jump-in and start writing your survey! As you begin crafting your questionnaire you should keep a few things in mind.
This simple guide will help you write good survey questions while avoiding bad mistakes and ugly issues (it’s a theme, get it?). If you follow these hints you will be getting the best data possible–without getting a headache.
Questions are the building blocks of research. Your programming platform will give a long list of questions type options, but not all are great for mobile research. As you write your survey, it’s important to understand the different question types and when to use them!
So, you have decided to jump into the exciting world of mobile research. What now? The first step to creating engaging and accurate mobile surveys is planning.
This Mobile Surveys 101 article will help you determine what your purpose is, who your survey should be targeted towards, and what tools you use to get the best possible data– all while staying within your budget!
Whether you are a new researcher or a veteran trying to maximize your potential, understanding Mobile Survey design is an important part of keeping your research up to date. You have so many important questions that need answers, and mobile users are the best source of valuable information. But how do you unlock that data?
By asking the right questions, in the right way.
Tap Research is here to help. We are starting a Mobile Surveys 101 series of blog posts to guide you through the process of designing mobile research surveys from start to finish. We will highlight the differences between desktop and mobile survey design, and give you quick tips for success.
By following the lessons in this series you will become a mobile-research wiz in no time.
There is a reason most of us scan webpages for bold words or bullet points instead of reading a big wall of words. We want to find the most relevant information, and we want to find it fast!
Being efficient and selective with your question wording will help your respondent’s comprehension and keep their interest– which leads to better and more accurate data. Especially on mobile!
Here are 3 helpful tips to tighten-up your questions:
As we know, research is now mobile. The ability to share opinions all around the world is at our fingertips and researchers want that access.
Don’t make the mistake of trying old research practices on this new platform- it won’t always work.
Follow the tips below for creating engaging mobile surveys. The results will speak for themselves!
If you haven’t noticed, the internet has gone crazy for DIY.
Pinterest is full of life-hacks, like how to cook smores on a rake (yum?). With Youtube, you can become an expert on anything from roller-skating to building a house. Now we have the choice to tackle projects ourselves instead of using middlemen or opting for one-size-fits-all solutions.
Here at TapResearch, we welcome this can-do attitude. That’s why we are putting the power in your hands with our new Self-Service Tool and Survey Builder. Going DIY allows you to set-up, target, and manage your own research projects–on your schedule.
Mobile Research: The Next Chapter
Research has certainly come a long way. From in-person interviews, to mailers, to phone centers; researchers have always been quick to harness new technologies. Yes, we still get the occasional phone survey, but research has largely relocated to the internet.
In the past, joining an online survey panel became a great way to make a few extra bucks and researchers gained direct access to respondents. But, these traditional panels aren’t without issues–
- They tend to have a shallow reach, and it is difficult to fill them with a truly representative sample.
- Their panelist can be “professional” survey takers, who know they are taking part in research.
- Clever respondents can game the system, and commit fraud which hurts the value of your data.
To avoid these issues, many researchers are turning to mobile research. Mobile is the next chapter; and what better way to reach people than with the apps they use everyday?