--- title: TapResearch Blog | Michael Pilolla description: Stay in the know on the latest news and trending topics about market research and brand insights from the TapResearch blog. image: https://blog.tapresearch.com/hubfs/Site%20preview%20image-3.png --- ![](https://blog.tapresearch.com/hubfs/Imported_Blog_Media/download.png) # Tap Research Blog # Michael Pilolla ## The Latest Filter by: All Types: Player Insights App Monetization Industry Research December 8, 2022 [Player Insights](https://blog.tapresearch.com/tag/player-insights) ## [[SURVEY INSIGHTS] 17% of Gamers Say They Don’t Make iAPs Right Now Because Money Is Tight (Pt.1)](https://blog.tapresearch.com/survey-insights-17-of-gamers-say-they-dont-make-iaps-right-now-because-money-is-tight-pt.1) Is the current state of the economy having an impact on iAPs? If so, how much is it influencing... 2 minute read [Read More](https://blog.tapresearch.com/survey-insights-17-of-gamers-say-they-dont-make-iaps-right-now-because-money-is-tight-pt.1) December 1, 2022 [Player Insights](https://blog.tapresearch.com/tag/player-insights) ## [[SURVEY INSIGHTS] How Player Motivations Impact Onboarding Preferences](https://blog.tapresearch.com/survey-insights-how-player-motivations-impact-onboarding-preferences) Optimizing user retention strategies is a continuous endeavor for gaming teams and with the recent... 2 minute read [Read More](https://blog.tapresearch.com/survey-insights-how-player-motivations-impact-onboarding-preferences) November 21, 2022 [App Monetization](https://blog.tapresearch.com/tag/app-monetization) ## [How To Unlock New User Segmentation Capabilities With In-App Surveys](https://blog.tapresearch.com/how-to-unlock-new-user-segmentation-capabilities-with-in-app-surveys) Optimizing your mobile game for maximum monetization value largely hinges on providing every user... 4 minute read [Read More](https://blog.tapresearch.com/how-to-unlock-new-user-segmentation-capabilities-with-in-app-surveys) November 18, 2022 [Player Insights](https://blog.tapresearch.com/tag/player-insights) ## [[SURVEY INSIGHTS] Do People Trust Twitter Information More or Less Now?](https://blog.tapresearch.com/survey-insights-do-people-trust-twitter-information-more-or-less-now) To say that the Elon Musk takeover of Twitter has gotten off to a shaky start would be an... 2 minute read [Read More](https://blog.tapresearch.com/survey-insights-do-people-trust-twitter-information-more-or-less-now) November 15, 2022 [Player Insights](https://blog.tapresearch.com/tag/player-insights) ## [[PLAYER INSIGHTS] Do Mobile Gamers Understand Digital Asset Ownership?](https://blog.tapresearch.com/player-insights-do-mobile-gamers-understand-digital-asset-ownership) In a post we wrote about the differences between Web2 and Web3 mobile gamers, we looked at what... 3 minute read [Read More](https://blog.tapresearch.com/player-insights-do-mobile-gamers-understand-digital-asset-ownership) November 11, 2022 [Player Insights](https://blog.tapresearch.com/tag/player-insights) ## [[PLAYER INSIGHTS] 24% Of These Genre Gamers Have At Least 4 Subscriptions](https://blog.tapresearch.com/player-insights-24-of-these-genre-gamers-have-at-least-4-subscriptions) Monetizing mobile games via a subscription model has gained traction over the past few years. 2 minute read [Read More](https://blog.tapresearch.com/player-insights-24-of-these-genre-gamers-have-at-least-4-subscriptions) November 2, 2022 [Player Insights](https://blog.tapresearch.com/tag/player-insights) ## [[SURVEY INSIGHTS] 18% Would Pay $10 - $20 For New Twitter Features](https://blog.tapresearch.com/survey-insights-18-would-pay-10-20-for-new-twitter-features) If you haven’t heard by now, Elon Musk bought Twitter. And as with any massive social media tool,... 2 minute read [Read More](https://blog.tapresearch.com/survey-insights-18-would-pay-10-20-for-new-twitter-features) October 27, 2022 ## [[SURVEY INSIGHTS] Why Don’t Older Players Engage With Live Events?](https://blog.tapresearch.com/survey-insights-why-dont-older-players-engage-with-live-events) In-game events are one of the most popular ways to monetize your app and retain players. According... 3 minute read [Read More](https://blog.tapresearch.com/survey-insights-why-dont-older-players-engage-with-live-events) October 14, 2022 [Player Insights](https://blog.tapresearch.com/tag/player-insights) ## [[SURVEY INSIGHTS] 25% of Netflix Subscribers May Switch to New Plan](https://blog.tapresearch.com/survey-insights-25-of-netflix-subscribers-may-switch-to-new-plan) With everyone feeling the pinch of inflation, many are having to make choices about what to spend... 3 minute read [Read More](https://blog.tapresearch.com/survey-insights-25-of-netflix-subscribers-may-switch-to-new-plan) October 13, 2022 [App Monetization](https://blog.tapresearch.com/tag/app-monetization) ## [The ONE Mobile Game User Retention Strategy To Rule Them All!](https://blog.tapresearch.com/the-one-mobile-game-user-retention-strategy-to-rule-them-all) Mobile app user retention is the foundation to growing your mobile gaming business, especially if... 4 minute read [Read More](https://blog.tapresearch.com/the-one-mobile-game-user-retention-strategy-to-rule-them-all) October 7, 2022 [Player Insights](https://blog.tapresearch.com/tag/player-insights) ## [[SURVEY INSIGHTS] 66% Of Gamers Said What About Netflix Gaming?](https://blog.tapresearch.com/survey-insights-66-of-gamers-said-what-about-netflix-gaming) Netflix has been getting a lot of attention lately, but not necessarily for the best of reasons.... 3 minute read [Read More](https://blog.tapresearch.com/survey-insights-66-of-gamers-said-what-about-netflix-gaming) September 30, 2022 [Player Insights](https://blog.tapresearch.com/tag/player-insights) ## [[SURVEY INSIGHTS] Do Players Want To Get Social In Your Game? (answers might surprise you)](https://blog.tapresearch.com/survey-insights-do-players-want-to-get-social-in-your-game-answers-might-surprise-you) Do you know if your mobile gamers want to connect with other players? How important is it to them?... 4 minute read [Read More](https://blog.tapresearch.com/survey-insights-do-players-want-to-get-social-in-your-game-answers-might-surprise-you) September 23, 2022 [Player Insights](https://blog.tapresearch.com/tag/player-insights) ## [[SURVEY INSIGHTS] The Difference Between Web2 and Web3 Mobile Gamers](https://blog.tapresearch.com/survey-insights-do-your-gamers-want-more-web3-games-from-you) Should we build our next game using blockchain? Do our players want it? Does the genre matter? How... 3 minute read [Read More](https://blog.tapresearch.com/survey-insights-do-your-gamers-want-more-web3-games-from-you) September 16, 2022 [Player Insights](https://blog.tapresearch.com/tag/player-insights) ## [[SURVEY INSIGHTS] Why Different Generations Play Simulation Games](https://blog.tapresearch.com/survey-insights-why-different-generations-play-simulation-games) Effective marketing to increase user acquisition. Optimizing gameplay to improve user engagement... 4 minute read [Read More](https://blog.tapresearch.com/survey-insights-why-different-generations-play-simulation-games) [Show More Posts](https://blog.tapresearch.com/author/michael-pilolla#) [ Cookie Preferences ](https://blog.tapresearch.com/author/michael-pilolla#) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://8990949.fs1.hubspotusercontent-na1.net/hubfs/8990949/New%20Booster%20Comment.mp4", "dateModified" : "2022-11-21T19:51:12.689Z", "duration" : "PT31.467S", "height" : 720, "name" : "New Booster Comment", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/92554854733?portalId=8990949&size=medium", "uploadDate" : "2022-11-21T19:50:58.618Z", "width" : 1280 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://8990949.fs1.hubspotusercontent-na1.net/hubfs/8990949/Retention%20Clip%20Captions.mp4", "dateModified" : "2022-10-13T16:02:46.491Z", "description" : "", "duration" : "PT16.278S", "height" : 720, "name" : "Fireside Chat - Improving User Retention With Player Insights", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/88025566770?portalId=8990949&size=medium", "uploadDate" : "2022-10-13T16:00:58.862Z", "width" : 1280 } ```