Tap Research Blog
Michael Pilolla
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December 1, 2022
Player Insights
[SURVEY INSIGHTS] How Player Motivations Impact Onboarding Preferences
Optimizing user retention strategies is a continuous endeavor for gaming teams and with the recent...
2 minute read
November 21, 2022
App Monetization
How To Unlock New User Segmentation Capabilities With In-App Surveys
Optimizing your mobile game for maximum monetization value largely hinges on providing every user...
4 minute read
November 18, 2022
Player Insights
[SURVEY INSIGHTS] Do People Trust Twitter Information More or Less Now?
To say that the Elon Musk takeover of Twitter has gotten off to a shaky start would be an...
2 minute read
November 15, 2022
Player Insights
[PLAYER INSIGHTS] Do Mobile Gamers Understand Digital Asset Ownership?
In a post we wrote about the differences between Web2 and Web3 mobile gamers, we looked at what...
3 minute read
November 11, 2022
Player Insights
[PLAYER INSIGHTS] 24% Of These Genre Gamers Have At Least 4 Subscriptions
Monetizing mobile games via a subscription model has gained traction over the past few years.
2 minute read
November 2, 2022
Player Insights
[SURVEY INSIGHTS] 18% Would Pay $10 - $20 For New Twitter Features
If you haven’t heard by now, Elon Musk bought Twitter. And as with any massive social media tool,...
2 minute read
October 27, 2022
[SURVEY INSIGHTS] Why Don’t Older Players Engage With Live Events?
In-game events are one of the most popular ways to monetize your app and retain players. According...
3 minute read
October 14, 2022
Player Insights
[SURVEY INSIGHTS] 25% of Netflix Subscribers May Switch to New Plan
With everyone feeling the pinch of inflation, many are having to make choices about what to spend...
3 minute read
October 13, 2022
App Monetization
The ONE Mobile Game User Retention Strategy To Rule Them All!
Mobile app user retention is the foundation to growing your mobile gaming business, especially if...
4 minute read
October 7, 2022
Player Insights
[SURVEY INSIGHTS] 66% Of Gamers Said What About Netflix Gaming?
Netflix has been getting a lot of attention lately, but not necessarily for the best of reasons....
3 minute read
September 30, 2022
Player Insights
[SURVEY INSIGHTS] Do Players Want To Get Social In Your Game? (answers might surprise you)
Do you know if your mobile gamers want to connect with other players? How important is it to them?...
4 minute read
September 23, 2022
Player Insights
[SURVEY INSIGHTS] The Difference Between Web2 and Web3 Mobile Gamers
Should we build our next game using blockchain? Do our players want it? Does the genre matter? How...
3 minute read
September 16, 2022
Player Insights
[SURVEY INSIGHTS] Why Different Generations Play Simulation Games
Effective marketing to increase user acquisition. Optimizing gameplay to improve user engagement...
4 minute read