PeopleFun is a mobile game publisher and makers of top grossing word game Word Chums iOS, Android. They are also the makers of Age of Empires, one of the best-selling and most award-winning games of all time.
Challenge PeopleFun wanted to diversify their rewarded monetization strategy and give users an alternative opt-in format to earn the coveted “Chums” currency beyond Video and Offers.
Their Solution PeopleFun integrated Rewarded Surveys into their gameplay powered by TapResearch. By engaging users during “shopping moments” across the game, PeopleFun enables choice in how users earn currency.
Watauga Group is an award winning Orlando media agency focusing exclusively on media research, planning and buying. Watauga group provides expert media services for companies around the country.
Objectives Watauga Group needed continual data collection of Males, who are involved in DIY automotive projects. In addition, respondents needed to be Hispanic and be equally represented by those who speak English and Spanish.
SuperData is the leading provider of market intelligence on interactive media.
Best known for their digital game industry gold-standard reports, SuperData also helps industry leaders with Quantitative analysis, insights and strategy to tackle the future of VR, Mobile, Console, eSports, and more.
Objectives SuperData needed data collection on 1,000 gamers that play games on PC, Console and VR games within 48 hours.