Socialpoint finds stability during a global pandemic with Rewarded Surveys

Socialpoint is a world-renowned mobile games developer and publisher based in Barcelona, Spain and best known for hit games Dragon City and Monster Legends.

Challenge
As a mature and growing studio within the rapidly growing Take-Two portfolio, Socialpoint needed a scalable way to diversify their global revenue strategy beyond just advertising. This decision was accelerated in mid-2019 after Apple began swiftly rejecting applications from the iOS app store for not complying with their policy against pay-per-engagement (PPE) advertisements commonly used in Offerwalls.

Socialpoint needed to diversify their strategy.

Solution
Sofia Gilyazova, Head of Ad Monetization at Socialpoint, began looking for alternatives to ads and turned to Rewarded Surveys powered by TapResearch to expand her global revenue strategy across the portfolio.

Surveys were a great extension of their current rewarded strategy which includes Video and Offers. With Rewarded Surveys, Socialpoint users now have a new format to earn the large reward amounts they were trying to reach by watching 15+ rewarded videos per session.

The new format also gives Sofia’s team access to large global market research budgets estimated at over $47B in annual spending, in a familiar mobile format to their users.

Source: ESOMAR Global Market Research report

The experience fit seamlessly within their two top titles:

Dragon City

Monster Legends

Results
Since the introduction of Rewarded Surveys to their games in mid-2019, Average Revenue per Daily Engaged User (ARPDEU) has increased 2.75X through Q4 and has not generated any signs of slowing down through the Covid-19 pandemic.

Socialpoints increase in ARPDEU since introducing the new format.

“TapResearch opened an entirely new source of revenue for Socialpoint that fit perfectly within our rewarded monetization strategy. Our users quickly adopted the new format and there were no negative impacts to our user support and communities. We’re excited to grow this partnership!”

— Sofia Gilyazova, Head of Ad Monetization at Socialpoint

Best Practices
To ensure success of the diversification strategy, Socialpoint deployed a number of specific tactics intended to educate users and increase LTV.

  • Introduced a clear CTA to differentiate rewarded formats
  • Posted game forum announcements to educate users of the new way to earn hard currency
  • Run regular currency sales to attract new users & re-engage existing ones
  • Add multiple-currencies to appeal to more types of users
  • Run regular cannibalization checks of iAP/ other ad formats

To learn more about TapResearch and about how Rewarded Surveys can generate a new revenue source for your game, please visit www.tapresearch.com/monetization or feel free to contact me directly at developers@tapresearch.com

PeopleFun users drive 50% increase in ARPDAU with Rewarded Surveys

PeopleFun is a mobile game publisher and makers of top grossing word game Word Chums iOS, Android. They are also the makers of Age of Empires, one of the best-selling and most award-winning games of all time.

Challenge
PeopleFun wanted to diversify their rewarded monetization strategy and give users an alternative opt-in format to earn the coveted “Chums” currency beyond Video and Offers.

Their Solution
PeopleFun integrated Rewarded Surveys into their gameplay powered by TapResearch. By engaging users during “shopping moments” across the game, PeopleFun enables choice in how users earn currency.

Case Study: How this forward-thinking pollster uses mobile surveys to reach Millennials

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Gravis Marketing is an award-winning public relations firm with a clientele including political campaigns, public affairs organizations, consultants, and nonprofit organizations across the globe.

Objectives
Gravis Marketing needed rapid-response data for a national poll reaching Millennials that are registered to vote.

Case Study: How this Media Agency uses mobile surveys to reach Hispanics

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Watauga Group is an award winning Orlando media agency focusing exclusively on media research, planning and buying. Watauga group provides expert media services for companies around the country.

Objectives
Watauga Group needed continual data collection of Males, who are involved in DIY automotive projects. In addition, respondents needed to be Hispanic and be equally represented by those who speak English and Spanish.

Case Study: How SuperData uses mobile surveys to reach gamers

SuperData Logo

SuperData is the leading provider of market intelligence on interactive media.

Best known for their digital game industry gold-standard reports, SuperData also helps industry leaders with Quantitative analysis, insights and strategy to tackle the future of VR, Mobile, Console, eSports, and more.

Objectives
SuperData needed data collection on 1,000 gamers that play games on PC, Console and VR games within 48 hours.

Case Study: How Causely uses SurveyGizmo and TapResearch to get mobile survey responses

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Causely generates social media referrals by helping businesses give back to their communities.

Every month, Causely’s thousands of locations generate hundreds of millions social media referrals on Facebook and Instagram. Causely uses research to pinpoint needs and opportunities for good.

Objectives
Causely needed quick data collection on 500 people who had contributed to crowdfunding websites.

Case Study: How Patty Vaughan leverages mobile surveys to reach busy SBOs

Patty Vaughan is a leading independent researcher and owner of The Research Dept.

iPhone_surveys

Her work spans anywhere from mass online studies to intimate focus groups. Patty’s years of experience allow her to provide quality research to many sectors of the marketplace.

Objective
Patty needed 800 Small Business Owners from limited geographic areas to take part in research focused on their company’s revenue and longevity.