[SURVEY] 45.8% of Americans believe that governments should enact laws to combat climate change

In the past few years, extreme weather events have become a daunting reality.  Many point to climate change as the main driver of recent extreme weather events like the wildfires in California and hurricane Laura in Louisiana

The debate on climate change within American society has become a contentious topic.  As extreme weather sweeps the nation, American’s perspective on climate change has grown to be a prevalent issue in the political arena.

With an upcoming election, TapResearch wanted to find out the U.S public opinion on extreme weather, global climate change, and the government’s role in creating environmental regulations. We surveyed 1,022 people ages 18-99 who live in the United States. The full results of this poll can be found here.

Our findings suggest that the majority of Americans – 67.3% – think climate change is happening. Only 16.3% do not believe in climate change.

When the data is broken down by who Americans plan to vote for in the 2020 election, 82% of Biden supporters believe climate change is happening compared to 52.9% of Trump supporters.

However, 30% of respondents think natural patterns contribute the most to climate change. Whereas,  56% attributed climate change to human activity.  If we look at these numbers by political affiliation 71.5% of Biden supporters think climate change is driven by human activity compared to 41.8% of Trump supporters.

A big discussion point in American politics today is the role the government should play in establishing protections against climate change. Approximately 45.8% of respondents believe that governments should enact laws to combat climate change. If we look at our data by voting plans for 2020 we see 63.9% of Biden supporters agree with enacting government climate laws compared to 30.6% of Trump supporters.

63.9% of Biden supporters agree with enacting government climate laws compared to 30.6% of Trump supporters.

Our research suggests respondent’s opinions on climate change are divided down political lines. Respondents who plan to vote for Biden believe in climate change and government climate policy intervention at higher levels than respondents who plan to vote for Trump.

 About the Poll
TapResearch conducted this survey across its network of random mobile devices. The survey was conducted on 08/28/20 with 1,022 respondents balanced to the U.S. Census.

TapResearch makes it radically easier to get powerful insights from any target audience. If you’d like access to the TapResearch Audience Network please contact michael@tapresearch.com

Poll Suggests Using Foreign-Owned Social Media Apps for Espionage is a Concern for US Adults

On Friday, President Trump signed an executive order giving the popular social media app TikTok an ultimatum: be acquired by a US company or risk being banned from the US. 

While there have been other foreign apps with potential national security issues in the past, none have been as popular or garnered as much media coverage as TikTok. The WSJ recently reported that TikTok tracked user data in a way that was banned by Google but ended the practice in November 2019. Although there were concerns that the collected user data could be used by the Chinese government for “blackmail and espionage,” TikTok recently released a statement contesting these accusations, saying:

“We have made clear that TikTok has never shared user data with the Chinese government, nor censored content at its request. In fact, we make our moderation guidelines and algorithm source code available in our Transparency Center, which is a level of accountability no peer company has committed to. We even expressed our willingness to pursue a full sale of the US business to an American company.” 

TapResearch polled adults across the US to see how the general public felt about the security of foreign-owned apps, such as TikTok. We surveyed 1,003 people ages 18-64 who live in the United States and the full results of this poll can be found here.

Our findings show that many people support banning apps developed by foreign companies, with 40% of respondents indicating that the US should ban all apps from countries that have an interest in spying on Americans and another 30% of respondents saying that the US should ban all foreign social media apps.

“Should the US ban all apps developed in foreign nations?”

Yes, only US-owned social media apps should be allowed for national security reasons (30%)

We should only ban apps from nations who have an interest in spying on Americans, such as Russia, China, etc. (40%)

No, we should not ban any apps (30%)

When the data is broken down by age group, there’s a trend towards more aggressive action by older adults compared to the young adult population. Among 18 to 20-year-olds, 35% of respondents said we should not ban any apps from the US app store, compared to only 18% of adults aged 55 to 64. 

While many respondents supported banning foreign-owned apps for national security reasons, the majority (77%) conceded that even US-based social media companies can be infiltrated by foreign governments to spy on Americans. 

Finally, we asked if the respondents agreed with President Trump’s executive order banning TikTok in the US. While the largest segment of respondents (31%) indicated that they agree because the Chinese government is using TikTok to spy on Americans, this data is divided across political lines. Respondents who indicated that they were conservative were more likely to agree with the President’s order, compared to the liberal groups, where a larger proportion did not agree with the executive order.

In the slightly and very liberal groups, 37% and 39% of respondents, respectively, said “No [I do not agree], US-owned social media companies are also not secure”, compared to 16% of the very conservative group. In the very conservative group, 71% of respondents agreed with the order banning TikTok either because the app was used by the Chinese government to spy on Americans or because it will put pressure on Microsoft to acquire TikTok’s US business. 

All in all, our poll suggests that many Americans are concerned about foreign-owned social media apps using their technology for espionage. The example of TikTok, however, shows that although being spied on is a concern, President Trump’s response is not overwhelmingly popular and opinion varies across the political spectrum.

About the Poll

TapResearch conducted this survey across its network of random mobile devices. The poll was conducted on August 7, 2020, with 1,003 respondents. 

If you’re a mobile marketer or decision maker and would like to run a similar poll across the TapResearch mobile sample network please contact Michael Sprague at michael@tapresearch.com.

TapResearch and PredictWise Partner to Predict TX-27 Special Congressional Election

TapResearch is always looking for cutting-edge use cases and partners to leverage our large scale audience engagement network to deliver better insights.  We are excited about expanding our efforts in political and opinion polling.

TX-27 has not been at the forefront of the news. Only few know that this minority-majority district holds special elections on Saturday, June 30th. TapResearch has teamed up with PredictWise to shed light on the political compass in this district, leveraging TapResearch’s innovative ways to collect data (randomly targeting cell-phone-level ad IDs) to quickly conduct polling at scale, as well as PredictWise’s proven methodology. And, while we find that the district is out of reach for Democratic challenger Eric Holguin, there is some hunger for progressive policies here.

Demographically, the district would be an obvious target for Democrats – 50% of residents are Hispanic in this district, consisting of Corpus Christi and Victoria up to Bastrop County near Austin and Wharton County near Houston. And, the most recent Representative, Republican Blake Farenthold, resigned in disgrace over sexual harassment allegations, on April 6, 2018. But, public polling has been non-existent here, and the Democratic Congressional Campaign Committee (DCCC), the organization with the goal to elect Democrats to Congress, has not exactly made this district a priority.

But, as a our new PredictWise/TapResearch poll shows (full data here): The district has hunger for some progressive policies, especially around taxation and gun regulation. First things first: Cook, the standard bearer of Congressional forecasting, has this district as solidly Republican. Our poll agrees: We have Republican candidate Michael Cloud far ahead in the two-party vote-share (65% to 31%). Nothing to see here for Democrats.


But as opposed to other polling, our poll goes deeper than the traditional horse-race, and dissects likely voters in TX-27 on relevant political issues of the day. Take gun regulation for example: Over 50%, a clear majority of Texans residing in this district, support restricting the amount of bullets. And, that number is still above 50% for Republicans, with 71% of Democrats in support (Independents are less inclined to support legislation to restrict the amount of bullets in firearms, coming in at 30% support).


On another issue front, Texans residing in this district are more mixed: immigration. While Dreamers enjoy support among likely voters – 64% of overall voters and a majority (54%) of Republicans support a pathway to citizenship in this district – only a small minority (9%) support an increase in the flow of legal immigration.


On economic issues, however, Texans in this coastal district inhibit a strong desire for more progressive policies: 63% (and 59% of Republicans) support increasing taxes for households making more than $250,000 a year, and over 90% (Democrats and Republicans alike) support tax increases for big corporations. And, a majority of Texans in this district believe that unions are good for them – and likely would have taken issue with the recent Supreme Court ruling on this matter.



Full data here. The insights presented here are a mix of PredictWise baseline data and a fresh set of respondents (N-200 likely voters, collected from 06/12 through 06/28) collected via TapResearch. Then estimates are created of public opinion using the most bleeding edge analytics of modeling and post-stratification (affectionately known as MRP+).