As we know, research is now mobile. The ability to share opinions all around the world is at our fingertips and researchers want that access.
Don’t make the mistake of trying old research practices on this new platform- it won’t always work.
Follow the tips below for creating engaging mobile surveys. The results will speak for themselves!
If you haven’t noticed, the internet has gone crazy for DIY.
Pinterest is full of life-hacks, like how to cook smores on a rake (yum?). With Youtube, you can become an expert on anything from roller-skating to building a house. Now we have the choice to tackle projects ourselves instead of using middlemen or opting for one-size-fits-all solutions.
Here at TapResearch, we welcome this can-do attitude. That’s why we are putting the power in your hands with our new Self-Service Tool and Survey Builder. Going DIY allows you to set-up, target, and manage your own research projects–on your schedule.
Mobile Research: The Next Chapter
Research has certainly come a long way. From in-person interviews, to mailers, to phone centers; researchers have always been quick to harness new technologies. Yes, we still get the occasional phone survey, but research has largely relocated to the internet.
In the past, joining an online survey panel became a great way to make a few extra bucks and researchers gained direct access to respondents. But, these traditional panels aren’t without issues–
- They tend to have a shallow reach, and it is difficult to fill them with a truly representative sample.
- Their panelist can be “professional” survey takers, who know they are taking part in research.
- Clever respondents can game the system, and commit fraud which hurts the value of your data.
To avoid these issues, many researchers are turning to mobile research. Mobile is the next chapter; and what better way to reach people than with the apps they use everyday?
Gravis Marketing is an award-winning public relations firm with a clientele including political campaigns, public affairs organizations, consultants, and nonprofit organizations across the globe.
Gravis Marketing needed rapid-response data for a national poll reaching Millennials that are registered to vote.
Watauga Group is an award winning Orlando media agency focusing exclusively on media research, planning and buying. Watauga group provides expert media services for companies around the country.
Watauga Group needed continual data collection of Males, who are involved in DIY automotive projects. In addition, respondents needed to be Hispanic and be equally represented by those who speak English and Spanish.
SuperData is the leading provider of market intelligence on interactive media.
Best known for their digital game industry gold-standard reports, SuperData also helps industry leaders with Quantitative analysis, insights and strategy to tackle the future of VR, Mobile, Console, eSports, and more.
SuperData needed data collection on 1,000 gamers that play games on PC, Console and VR games within 48 hours.
Causely generates social media referrals by helping businesses give back to their communities.
Every month, Causely’s thousands of locations generate hundreds of millions social media referrals on Facebook and Instagram. Causely uses research to pinpoint needs and opportunities for good.
Causely needed quick data collection on 500 people who had contributed to crowdfunding websites.
Patty Vaughan is a leading independent researcher and owner of The Research Dept.
Her work spans anywhere from mass online studies to intimate focus groups. Patty’s years of experience allow her to provide quality research to many sectors of the marketplace.
Patty needed 800 Small Business Owners from limited geographic areas to take part in research focused on their company’s revenue and longevity.