Research has certainly come a long way. From in-person interviews, to mailers, to phone centers; researchers have always been quick to harness new technologies. Yes, we still get the occasional phone survey, but research has largely relocated to the internet.
In the past, joining an online survey panel became a great way to make a few extra bucks and researchers gained direct access to respondents. But, these traditional panels aren’t without issues–
They tend to have a shallow reach, and it is difficult to fill them with a truly representative sample.
Their panelist can be “professional” survey takers, who know they are taking part in research.
Clever respondents can game the system, and commit fraud which hurts the value of your data.
To avoid these issues, many researchers are turning to mobile research. Mobile is the next chapter; and what better way to reach people than with the apps they use everyday?
Watauga Group is an award winning Orlando media agency focusing exclusively on media research, planning and buying. Watauga group provides expert media services for companies around the country.
Objectives Watauga Group needed continual data collection of Males, who are involved in DIY automotive projects. In addition, respondents needed to be Hispanic and be equally represented by those who speak English and Spanish.
SuperData is the leading provider of market intelligence on interactive media.
Best known for their digital game industry gold-standard reports, SuperData also helps industry leaders with Quantitative analysis, insights and strategy to tackle the future of VR, Mobile, Console, eSports, and more.
Objectives SuperData needed data collection on 1,000 gamers that play games on PC, Console and VR games within 48 hours.
Rewarded Surveys as a form of monetization in mobile games is becoming more popular, but there is very little information and data published about them. This article is a primer covering what you, as an app developer or publisher, need to know. It will provide some background about the market research industry and, most importantly, performance data and other key considerations to help you stay informed when it comes to Rewarded Surveys.
Free-to-Play (F2P) game economics are simple. The goal of a F2P game is to maximize revenue per user while keeping acquisition costs low. To achieve this, every F2P game has three common components to success; Acquisition, Engagement and Monetization.