Patty Vaughan is a leading independent researcher and owner of The Research Dept.
Her work spans anywhere from mass online studies to intimate focus groups. Patty’s years of experience allow her to provide quality research to many sectors of the marketplace.
Objective
Patty needed 800 Small Business Owners from limited geographic areas to take part in research focused on their company’s revenue and longevity.
Read More “Case Study: How Patty Vaughan leverages mobile surveys to reach busy SBOs”
Rewarded Surveys as a form of monetization in mobile games is becoming more popular, but there is very little information and data published about them. This article is a primer covering what you, as an app developer or publisher, need to know. It will provide some background about the market research industry and, most importantly, performance data and other key considerations to help you stay informed when it comes to Rewarded Surveys.
Read More “Why you should consider Rewarded Surveys for your Monetization Strategy”
Free-to-Play (F2P) game economics are simple. The goal of a F2P game is to maximize revenue per user while keeping acquisition costs low. To achieve this, every F2P game has three common components to success; Acquisition, Engagement and Monetization.
Read More “New Study: The Data Behind Reward-Based Monetization in F2P Games”