Rewarded Surveys as a form of monetization in mobile games is becoming more popular, but there is very little information and data published about them. This article is a primer covering what you, as an app developer or publisher, need to know. It will provide some background about the market research industry and, most importantly, performance data and other key considerations to help you stay informed when it comes to Rewarded Surveys.
Free-to-Play (F2P) game economics are simple. The goal of a F2P game is to maximize revenue per user while keeping acquisition costs low. To achieve this, every F2P game has three common components to success; Acquisition, Engagement and Monetization.