As the ever-changing privacy landscape continues to bring new challenges to traditional ad-related revenue streams, many teams have had to wrestle with how to protect their bottom lines. To get ahead of this, publishers need to adopt a future-forward path to revenue that does not involve any 3rd party tracking. One low-risk, high-impact alternative that meets that criteria is rewarded surveys, a next-gen method that leverages the market research industry’s demand for quality insights by offering virtual currency in exchange for survey participation in mobile games.
PocketGamer recently reported on Apple’s recent crackdown on CPE/PPE ads commonly found in Offerwalls, and the resulting impact publishers are feeling. As publishers look for ways to offset these impacts, Rewarded Surveys are being identified as a great replacement.
PeopleFun is a mobile game publisher and makers of top grossing word game Word Chums iOS, Android. They are also the makers of Age of Empires, one of the best-selling and most award-winning games of all time.
PeopleFun wanted to diversify their rewarded monetization strategy and give users an alternative opt-in format to earn the coveted “Chums” currency beyond Video and Offers.
PeopleFun integrated Rewarded Surveys into their gameplay powered by TapResearch. By engaging users during “shopping moments” across the game, PeopleFun enables choice in how users earn currency.