Case Study: How this forward-thinking pollster uses mobile surveys to reach Millennials
Gravis Marketing is an award-winning public relations firm with a clientele including political campaigns, public affairs organizations, consultants, and nonprofit organizations across the globe.
Gravis Marketing needed rapid-response data for a national poll reaching Millennials that are registered to vote.
They turned to TapResearch for mobile data collection targeting 18-34 year olds, registered voters across the 3,000,000+ monthly gamers & app users that opt-in to market research surveys.
Programmed and hosted on SurveyMonkey, TapResearch helped Gravis successfully complete the poll within the 12 hour deadline.
“Polling millennials is very costly. TapResearch’s innovative approach to mobile data collection allows us to poll this hard to reach demographic with great quality and economics. I highly recommend them” – Doug Kaplan, President Gravis Marketing
Partners & Tools
These partners and tools were in used for this project.
TapResearch is a mobile data collection technology company. Firms like Qualtrics, SSI, SurveyMonkey, comScore and others rely on TapResearch to find global consumers across everyday mobile apps & games.