Mobile Surveys 101: Purpose, Targeting, and Platform

So, you have decided to jump into the exciting world of mobile research. What now? The first step to creating engaging and accurate mobile surveys is planning.

This Mobile Surveys 101 article will help you determine what your purpose is, who your survey should be targeted towards, and what tools you use to get the best possible data– all while staying within your budget!

Mobile Surveys 101: Keys to Success In Mobile Research

Whether you are a new researcher or a veteran trying to maximize your potential, understanding Mobile Survey design is an important part of keeping your research up to date. You have so many important questions that need answers, and mobile users are the best source of valuable information. But how do you unlock that data?

By asking the right questions, in the right way.

Tap Research is here to help. We are starting a Mobile Surveys 101 series of blog posts to guide you through the process of designing mobile research surveys from start to finish. We will highlight the differences between desktop and mobile survey design, and give you quick tips for success.

By following the lessons in this series you will become a mobile-research wiz in no time.

Improving Sentence Structure for Mobile Surveys

my-new-infograp_23518049_1dae12fff493e0fd03e17fd719a04acec46a0567There is a reason most of us scan webpages for bold words or bullet points instead of reading a big wall of words. We want to find the most relevant information, and we want to find it fast!

Being efficient and selective with your question wording will help your respondent’s comprehension and keep their interest– which leads to better and more accurate data. Especially on mobile!

Here are 3 helpful tips to tighten-up your questions:

PeopleFun users drive 50% increase in ARPDAU with Rewarded Surveys

PeopleFun is a mobile game publisher and makers of top grossing word game Word Chums iOS, Android. They are also the makers of Age of Empires, one of the best-selling and most award-winning games of all time.

Challenge
PeopleFun wanted to diversify their rewarded monetization strategy and give users an alternative opt-in format to earn the coveted “Chums” currency beyond Video and Offers.

Their Solution
PeopleFun integrated Rewarded Surveys into their gameplay powered by TapResearch. By engaging users during “shopping moments” across the game, PeopleFun enables choice in how users earn currency.

Do-It-Yourself Research

If you haven’t noticed, the internet has gone crazy for DIY.

Pinterest is full of life-hacks, like how to cook smores on a rake (yum?). With Youtube, you can become an expert on anything from roller-skating to building a house. Now we have the choice to tackle projects ourselves instead of using middlemen or opting for one-size-fits-all solutions.

Here at TapResearch, we welcome this can-do attitude. That’s why we are putting the power in your hands with our new Self-Service Tool and Survey Builder. Going DIY allows you to set-up, target, and manage your own research projects–on your schedule.

The Benefits of App-Based Mobile Research

Mobile Research: The Next Chapter


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Research has certainly come a long way. From in-person interviews, to mailers, to phone centers; researchers have always been quick to harness new technologies. Yes, we still get the occasional phone survey, but research has largely relocated to the internet.

In the past, joining an online survey panel became a great way to make a few extra bucks and researchers gained direct access to respondents. But, these traditional panels aren’t without issues–

  • They tend to have a shallow reach, and it is difficult to fill them with a truly representative sample.
  • Their panelist can be “professional” survey takers, who know they are taking part in research.
  • Clever respondents can game the system, and commit fraud which hurts the value of your data.

To avoid these issues, many researchers are turning to mobile research. Mobile is the next chapter; and what better way to reach people than with the apps they use everyday?

Case Study: How this forward-thinking pollster uses mobile surveys to reach Millennials

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Gravis Marketing is an award-winning public relations firm with a clientele including political campaigns, public affairs organizations, consultants, and nonprofit organizations across the globe.

Objectives
Gravis Marketing needed rapid-response data for a national poll reaching Millennials that are registered to vote.

Case Study: How this Media Agency uses mobile surveys to reach Hispanics

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Watauga Group is an award winning Orlando media agency focusing exclusively on media research, planning and buying. Watauga group provides expert media services for companies around the country.

Objectives
Watauga Group needed continual data collection of Males, who are involved in DIY automotive projects. In addition, respondents needed to be Hispanic and be equally represented by those who speak English and Spanish.