TapResearch Success: Reality Games Improves Player Satisfaction and Elevates Engagement in Landlord

Cash is king in the popular mobile strategy game Landlord. With goals to build a real estate empire that includes the world’s most famous landmarks and destinations, players must generate in-game profits by strategically buying and selling the right properties at the right time. As a result, the game can feel quite challenging for players that are not interested in purchasing virtual cash to grow their portfolios. With this in mind, the Reality Games team was interested in a monetization tool that could remove currency-driven barriers of entry for Landlord players without compromising existing revenue or user experience.

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eBook: 7 Ways to Drive Net-New Revenue in Mobile Games

There’s no doubt about it: mobile game publishers looking to stay agile, competitive, and ahead of the curve need to advance their approach to monetization. 

As the ever-changing privacy landscape continues to bring new challenges to traditional ad-related revenue streams, many teams have had to wrestle with how to protect their bottom lines. To get ahead of this, publishers need to adopt a future-forward path to revenue that does not involve any 3rd party tracking. One low-risk, high-impact alternative that meets that criteria is rewarded surveys, a next-gen method that leverages the market research industry’s demand for quality insights by offering virtual currency in exchange for survey participation in mobile games. 

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How to Advance User Experiences for High-Quality Insights

In order to deliver the high-quality and timely insights that organizations need, there must be a way to access more respondents than traditional models. While there are people who join traditional research panels to earn compensation in exchange for their opinions, the vast majority of people have no interest in taking surveys. Reaching a greater percentage of the population in today’s digital, experience-driven economy requires a next-generation approach to engagement, incentives, and user experience.

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Instagram vs. Reality

Last week, Instagram looked at types of pies mentioned in user feeds to see what is the most popular Thanksgiving pie by state. Here is the graphic they shared:

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How Californians are voting on Prop 22

In September 2019, California signed the California Assembly Bill 5 (AB5), a new law that requires companies like Uber and Lyft to reclassify their drivers from independent contractors to full-time employees. The law went into effect January 1, 2020 and by August, California Superior Court Judge Ethan Schulman ordered the companies to adhere to the law. 

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iphone 12 survey

So the new phones came out yesterday, a big one, small one, a 5G one… the new lineup from Apple is slick, but are consumers going to buy them?

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58.5% of American voters believe the winner of the election should appoint the next supreme court justice, poll finds

On September 18, 2020, Supreme Court Justice Ruth Bader Ginsburg passed away at age 87. Her death came just 46 days from the presidential election on November 3rd, 2020. Now, it has become highly debated if President Donald Trump or the winner of the election should fill the court’s vacancy. 

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63.9% of American’s support for a candidate did not change as a result of the debate, poll finds

Last night, September 29th was the first 2020 presidential debate between Democrat candidate Joe Biden and Republican candidate Donald Trump. The debate last night amassed about 29 million total viewers. Many news outlets are calling the 90-minute Trump-Biden showdown chaotic and out of control, but what did American viewers think?

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American’s opinions on the role of civil disobedience by athletes are divided down political lines, Poll finds

Professional athletes across America have been using their platforms to speak out publicly on racial unrest and protest against racismSparked by NBA player’s walkouts, civil disobedience in sports has become widely practiced by players.

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New Poll Suggests Americans Are Still Concerned About Espionage in Chinese-owned Social Media Apps TikTok & WeChat

On Friday, the Trump administration announced that popular Chinese social media apps TikTok and WeChat would be banned from US App Stores. Additionally, WeChat faces other restrictions including a ban on transactions and internet hosting, which effectively make it unusable within the US.  

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