So far, we have focused on the text of your survey, but questions and answers are only half the story. It’s tempting to get caught up in the phrasing and methodology of research– but you can’t ignore the way your survey looks and works.
You can think of a survey like a conversation with your respondents. Sure, we communicate a lot with our words, but we tell just as much with our facial expressions, hand gestures, and posture.
Think of visual design as your surveys body language.
We can use visual elements to keep interest, call attention to important information, and influence our respondents mood. This is more important on mobile, as you have to factor in the small size, navigation differences, and use of fingers instead of a mouse and keyboard.
Your control over how your survey looks will depend on the programing software you use, but here are five things to keep an eye out for no matter what: