Market Research

The Benefits of App-Based Mobile Research

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Mobile Research: The Next Chapter

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Research has certainly come a long way. From in-person interviews, to mailers, to phone centers; researchers have always been quick to harness new technologies. Yes, we still get the occasional phone survey, but research has largely relocated to the internet.

In the past, joining an online survey panel became a great way to make a few extra bucks and researchers gained direct access to respondents. But, these traditional panels aren’t without issues–

  • They tend to have a shallow reach, and it is difficult to fill them with a truly representative sample.
  • Their panelist can be “professional” survey takers, who know they are taking part in research.
  • Clever respondents can game the system, and commit fraud which hurts the value of your data.

To avoid these issues, many researchers are turning to mobile research. Mobile is the next chapter; and what better way to reach people than with the apps they use everyday?

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Case Studies

Case Study: How this forward-thinking pollster uses mobile surveys to reach Millennials

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Gravis Marketing is an award-winning public relations firm with a clientele including political campaigns, public affairs organizations, consultants, and nonprofit organizations across the globe.

Objectives
Gravis Marketing needed rapid-response data for a national poll reaching Millennials that are registered to vote.

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Case Studies

Case Study: How this Media Agency uses mobile surveys to reach Hispanics

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Watauga Group is an award winning Orlando media agency focusing exclusively on media research, planning and buying. Watauga group provides expert media services for companies around the country.

Objectives
Watauga Group needed continual data collection of Males, who are involved in DIY automotive projects. In addition, respondents needed to be Hispanic and be equally represented by those who speak English and Spanish.

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Case Studies

Case Study: How SuperData uses mobile surveys to reach gamers

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SuperData is the leading provider of market intelligence on interactive media.

Best known for their digital game industry gold-standard reports, SuperData also helps industry leaders with Quantitative analysis, insights and strategy to tackle the future of VR, Mobile, Console, eSports, and more.

Objectives
SuperData needed data collection on 1,000 gamers that play games on PC, Console and VR games within 48 hours.

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Case Studies

Case Study: How Causely uses SurveyGizmo and TapResearch to get mobile survey responses

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Causely generates social media referrals by helping businesses give back to their communities.

Every month, Causely’s thousands of locations generate hundreds of millions social media referrals on Facebook and Instagram. Causely uses research to pinpoint needs and opportunities for good.

Objectives
Causely needed quick data collection on 500 people who had contributed to crowdfunding websites.

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Case Studies

Case Study: How Patty Vaughan leverages mobile surveys to reach busy SBOs

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Patty Vaughan is a leading independent researcher and owner of The Research Dept.

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Her work spans anywhere from mass online studies to intimate focus groups. Patty’s years of experience allow her to provide quality research to many sectors of the marketplace.

Objective
Patty needed 800 Small Business Owners from limited geographic areas to take part in research focused on their company’s revenue and longevity.

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Monetization

Why you should consider Rewarded Surveys for your Monetization Strategy

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Rewarded Surveys as a form of monetization in mobile games is becoming more popular, but there is very little information and data published about them. This article is a primer covering what you, as an app developer or publisher, need to know. It will provide some background about the market research industry and, most importantly, performance data and other key considerations to help you stay informed when it comes to Rewarded Surveys.

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