[SURVEY INSIGHTS] Do People Trust Twitter Information More or Less Now?

To say that the Elon Musk takeover of Twitter has gotten off to a shaky start would be an understatement. There is no shortage of headlines coming out on a seemingly hourly basis after the recent acquisition. But knowing how critical a role 

Over the years, Twitter has become a relied upon source for up-to-the second breaking news. However, the mass exodus of employees, recent attempts of feature updates (see previous survey about New Twitter features here), the theatrics of people creating fake ‘Verified’ accounts with Blue Checks and then getting banned by Elon himself, and a general discourse about whether Elon’s attempt of ‘Free Speech’ is actually eroding the public’s perception of whether the content is worthy of consumption anymore and whether they can trust it seems to be in question.

Of course, we had to find out. So we ran a survey. The results? Very interesting.

Methodology

We surveyed 2,001 mobile gamers balanced to the US Census. Filtering out non-Twitter users, we identified 441 Twitter users and in a couple hours, we had our results. 

On The Issue Of Content Quality

Generally speaking, the overall sentiment is that the content hasn’t changed much. Following a traditional bell curve, the results are fairly evenly distributed with a slight edge to those who say the content has gotten better 32% vs those who say it’s gotten worse at 27%.

That said, the fact that 73% surveyed said the content has mostly stayed the same or gotten better seems to fly in the face of what so many worried would lead to lower quality of content - content moderation. 

Graph: has quality of Twitter content gotten better or worse

On The Issue Of Trust

Generally speaking, much like the surprising results around the sentiment of content quality, the sentiment of Trust was a bit surprising as well. Overall, a large majority of of respondents said the since Elon’s acquisition of Twitter, they trust the Twitter information about the same or more at 76%.

Where it gets really interesting however, is the gender split. As shown below, Males seem to have a greater trust in the content they come across on Twitter than Females do. However, Females only slightly trust Twitter content less than males with a significant proportion of females saying they trust twitter content about the same.

Why more males seem to trust Twitter content now that Elon has taken over is up for debate. But safe to say

Graph: have people lost trust in Twitter information?

See the full survey results here.

Conclusion

It’s unclear what the future of Twitter is now with Elon Musk at the helm. But one thing is certain, if Twitter does come tumbling down it won’t be because people don’t like or trust the content anymore.

Want to know what your mobile gaming audience wants and thinks? The TapResearch Player Insights tool is exactly what you need then. The more you know about your players, the better opportunity you have of engaging them, keeping them coming back for more, and of course, monetizing them. Learn more about our Player Insights tool here  or contact our player experience team here to learn more about how TapResearch can help you diversify your revenue streams.

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