If you haven’t heard by now, Elon Musk bought Twitter. And as with any massive social media tool, Elon is looking to capitalize on it by monetizing it. To that end, as of this writing, he’s stated that for a monthly fee, you’ll be able to take advantage of some new features he plans to offer. Along with the verified ‘blue check’, the monthly subscription will also include priority in replies, mentions and search, the ability to post long-form video & audio, and you’ll only deal with half as many ads.
So we wanted to find out 1) how much would Twitter users be willing to pay for these new features, and 2) who is willing to pay - Content Consumers or Content Creators?
Here’s what we found out.
We surveyed 2,000 people balanced to the US Census. Filtering out non-Twitter users, we identified 366 Twitter users and had our results in a couple hours. Further, we also segmented respondents based on a self-selected scale to identify users who lean “creator vs. consumer” of Twitter content to give us more insight into the results.
It should come as no surprise that people who consider themselves Twitter Content Consumers (1s + 2s = Content Consumers) are overwhelmingly not willing to pay anything for the new features.
On the other hand, people who consider themselves Content Creators (4s + 5s = Content Creators) on Twitter are far more likely to pay for these new features. In fact, incredibly, 18% of Content Creators said they were willing to pay as much as $10 to $20 per month for access to the new features.
Depending on the user’s wants and needs, and the benefits derived from using Twitter, the data suggests that people are likely willing to pay more to get more. Does this mean a tiered subscription plan is in Twitter’s future? Only time will tell.
See the full survey results here.
Do you know who’s willing to pay for specific features in your game? Would some segments of players be willing to pay more for certain features?
Measuring player experiences with seamless, in-app surveys are a great way to gain big insight on key segments of players and what motivates them:
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Whether it’s in Twitter or your game, app users have different wants and needs. Delivering a personalized experience is key to keeping users engaged and happy, while simultaneously helping you maximize revenue. The best way to accomplish both is to ask your players. The more you know about your players, the better opportunity you have to engage them and keep them coming back for more.
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If you’re interested in learning more about what motivates your players to inform your decision making, we have some exciting solutions to share with you. 
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