[SURVEY INSIGHTS] 18% Would Pay $10 - $20 For New Twitter Features

If you haven’t heard by now, Elon Musk bought Twitter. And as with any massive social media tool, Elon is looking to capitalize on it by monetizing it. To that end, as of this writing, he’s stated that for a monthly fee, you’ll be able to take advantage of some new features he plans to offer. Along with the verified ‘blue check’, the monthly subscription will also include priority in replies, mentions and search, the ability to post long-form video & audio, and you’ll only deal with half as many ads.

So we wanted to find out 1) how much would Twitter users be willing to pay for these new features, and 2) who is willing to pay - Content Consumers or Content Creators?

Here’s what we found out.

Methodology

We surveyed 2,000 people balanced to the US Census. Filtering out non-Twitter users, we identified 366 Twitter users and had our results in a couple hours. Further, we also segmented respondents based on a self-selected scale to identify users who lean “creator vs. consumer” of Twitter content to give us more insight into the results. 

Content Creators vs Content Consumers

It should come as no surprise that people who consider themselves Twitter Content Consumers (1s + 2s = Content Consumers) are overwhelmingly not willing to pay anything for the new features. 

On the other hand, people who consider themselves Content Creators (4s + 5s = Content Creators) on Twitter are far more likely to pay for these new features. In fact, incredibly, 18% of Content Creators said they were willing to pay as much as $10 to $20 per month for access to the new features.

Depending on the user’s wants and needs, and the benefits derived from using Twitter, the data suggests that people are likely willing to pay more to get more. Does this mean a tiered subscription plan is in Twitter’s future? Only time will tell.

Chart: what Twitter users are willing to pay for new features

See the full survey results here.

How Game Teams Can Derive More Value For Users While Also Boosting Revenue

Do you know who’s willing to pay for specific  features in your game? Would some segments of players be willing to pay more for certain features? 

Measuring player experiences with seamless, in-app surveys are a great way to gain big insight on key segments of players and what motivates them: 

  1. Understand Player Motivations- ask your players questions about what motivates them to help inform and validate product roadmaps. Increasing user retention rates starts with understanding “why” your players behave the way they do.
  2. Segment Player Feedback - get granular insight by segmenting by age, gender, and more to help you more easily customize game player experiences.

And with in-app rewarded surveys, players never leave your game and are rewarded with your game’s virtual currency. It’s a win-win for everyone.

Conclusion

Whether it’s in Twitter or your game, app users have different wants and needs. Delivering a personalized experience is key to keeping users engaged and happy, while simultaneously helping you maximize revenue. The best way to accomplish both is to ask your players. The more you know about your players, the better opportunity you have to engage them and keep them coming back for more.

Top game studios are leaning into player experience insights. The more they listen, the better decision they can make. We help AAA mobile game teams unlock feedback from all players – not just the loud ones – while monetizing with brand surveys.

If you’re interested in learning more about what motivates your players to inform your decision making, we have some exciting solutions to share with you. Learn more about our Player Insights tool here. 

 Contact our player experience team here or create your free account here to get started right away.

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