Case Study: How this Media Agency uses mobile surveys to reach Hispanics
Watauga Group is an award winning Orlando media agency focusing exclusively on media research, planning and buying. Watauga group provides expert media services for companies around the country.
Watauga Group needed continual data collection of Males, who are involved in DIY automotive projects. In addition, respondents needed to be Hispanic and be equally represented by those who speak English and Spanish.
Watauga Group partnered with TapResearch to achieve 1,000 new respondents quarterly from Tap’s collection of 3,000,000+ monthly mobile app users.
Programmed and hosted on SurveyMonkey, TapResearch continues to assist Watauga Group in targeting and collecting 1,000 DIYers every quarter.
“The team at TapResearch has been essential in helping our company provide the best surveys and results to our clients. Their team has always been helpful and responsive. Tap is a team of problem-solvers that has helped ensure a flawless execution of all outgoing work. So thankful for TapResearch! “ – Michelle Evans, Director of insights and Media at Watauga Group
Partners & Tools
These partners and tools were in used for this project.
TapResearch is a mobile data collection technology company. Firms like Qualtrics, SSI, Survey Monkey, comScore and others rely on TapResearch to find global consumers across everyday mobile apps & games.