As the ever-changing privacy landscape continues to bring new challenges to traditional ad-related revenue streams, many teams have had to wrestle with how to protect their bottom lines. To get ahead of this, publishers need to adopt a future-forward path to revenue that does not involve any 3rd party tracking. One low-risk, high-impact alternative that meets that criteria is rewarded surveys, a next-gen method that leverages the market research industry’s demand for quality insights by offering virtual currency in exchange for survey participation in mobile games.
There’s no doubt about it: mobile game publishers looking to stay agile, competitive, and ahead of the curve need to advance their approach to monetization.
TapResearch is always looking for cutting-edge use cases and partners to leverage our large scale audience engagement network to deliver better insights. We are excited about expanding our efforts in political and opinion polling.
Monetization,
rewarded surveys,
free-to-play monetization,
survey monetization,
mobile game monetization,
ARPDAU,
Case Studies
PeopleFun users drive 50% increase in ARPDAU with Rewarded Surveys
PeopleFun is a mobile game publisher and makers of top grossing word game Word Chums iOS, Android. They are also the makers of Age of Empires, one of the best-selling and most award-winning games of all time.
Challenge
PeopleFun wanted to diversify their rewarded monetization strategy and give users an alternative opt-in format to earn the coveted “Chums” currency beyond Video and Offers.
Their Solution
PeopleFun integrated Rewarded Surveys into their gameplay powered by TapResearch. By engaging users during “shopping moments” across the game, PeopleFun enables choice in how users earn currency.
Gravis Marketing is an award-winning public relations firm with a clientele including political campaigns, public affairs organizations, consultants, and nonprofit organizations across the globe.
Objectives
Gravis Marketing needed rapid-response data for a national poll reaching Millennials that are registered to vote.
Watauga Group is an award winning Orlando media agency focusing exclusively on media research, planning and buying. Watauga group provides expert media services for companies around the country.
Objectives
Watauga Group needed continual data collection of Males, who are involved in DIY automotive projects. In addition, respondents needed to be Hispanic and be equally represented by those who speak English and Spanish.
SuperData is the leading provider of market intelligence on interactive media.
Best known for their digital game industry gold-standard reports, SuperData also helps industry leaders with Quantitative analysis, insights and strategy to tackle the future of VR, Mobile, Console, eSports, and more.
Objectives
SuperData needed data collection on 1,000 gamers that play games on PC, Console and VR games within 48 hours.
Causely generates social media referrals by helping businesses give back to their communities.
Every month, Causely’s thousands of locations generate hundreds of millions social media referrals on Facebook and Instagram. Causely uses research to pinpoint needs and opportunities for good.
Objectives
Causely needed quick data collection on 500 people who had contributed to crowdfunding websites.
Patty Vaughan is a leading independent researcher and owner of The Research Dept.
Her work spans anywhere from mass online studies to intimate focus groups. Patty’s years of experience allow her to provide quality research to many sectors of the marketplace.
Objective
Patty needed 800 Small Business Owners from limited geographic areas to take part in research focused on their company’s revenue and longevity.
Rewarded Surveys as a form of monetization in mobile games is becoming more popular, but there is very little information and data published about them. This article is a primer covering what you, as an app developer or publisher, need to know. It will provide some background about the market research industry and, most importantly, performance data and other key considerations to help you stay informed when it comes to Rewarded Surveys.
Free-to-Play (F2P) game economics are simple. The goal of a F2P game is to maximize revenue per user while keeping acquisition costs low. To achieve this, every F2P game has three common components to success; Acquisition, Engagement and Monetization.