TapResearch and PredictWise Partner to Predict TX-27 Special Congressional Election

TapResearch is always looking for cutting-edge use cases and partners to leverage our large scale audience engagement network to deliver better insights.  We are excited about expanding our efforts in political and opinion polling.

TX-27 has not been at the forefront of the news. Only few know that this minority-majority district holds special elections on Saturday, June 30th. TapResearch has teamed up with PredictWise to shed light on the political compass in this district, leveraging TapResearch’s innovative ways to collect data (randomly targeting cell-phone-level ad IDs) to quickly conduct polling at scale, as well as PredictWise’s proven methodology. And, while we find that the district is out of reach for Democratic challenger Eric Holguin, there is some hunger for progressive policies here.

Demographically, the district would be an obvious target for Democrats – 50% of residents are Hispanic in this district, consisting of Corpus Christi and Victoria up to Bastrop County near Austin and Wharton County near Houston. And, the most recent Representative, Republican Blake Farenthold, resigned in disgrace over sexual harassment allegations, on April 6, 2018. But, public polling has been non-existent here, and the Democratic Congressional Campaign Committee (DCCC), the organization with the goal to elect Democrats to Congress, has not exactly made this district a priority.

But, as a our new PredictWise/TapResearch poll shows (full data here): The district has hunger for some progressive policies, especially around taxation and gun regulation. First things first: Cook, the standard bearer of Congressional forecasting, has this district as solidly Republican. Our poll agrees: We have Republican candidate Michael Cloud far ahead in the two-party vote-share (65% to 31%). Nothing to see here for Democrats.

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But as opposed to other polling, our poll goes deeper than the traditional horse-race, and dissects likely voters in TX-27 on relevant political issues of the day. Take gun regulation for example: Over 50%, a clear majority of Texans residing in this district, support restricting the amount of bullets. And, that number is still above 50% for Republicans, with 71% of Democrats in support (Independents are less inclined to support legislation to restrict the amount of bullets in firearms, coming in at 30% support).

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On another issue front, Texans residing in this district are more mixed: immigration. While Dreamers enjoy support among likely voters – 64% of overall voters and a majority (54%) of Republicans support a pathway to citizenship in this district – only a small minority (9%) support an increase in the flow of legal immigration.

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On economic issues, however, Texans in this coastal district inhibit a strong desire for more progressive policies: 63% (and 59% of Republicans) support increasing taxes for households making more than $250,000 a year, and over 90% (Democrats and Republicans alike) support tax increases for big corporations. And, a majority of Texans in this district believe that unions are good for them – and likely would have taken issue with the recent Supreme Court ruling on this matter.

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Methodology:

Full data here. The insights presented here are a mix of PredictWise baseline data and a fresh set of respondents (N-200 likely voters, collected from 06/12 through 06/28) collected via TapResearch. Then estimates are created of public opinion using the most bleeding edge analytics of modeling and post-stratification (affectionately known as MRP+).

PeopleFun users drive 50% increase in ARPDAU with Rewarded Surveys

PeopleFun is a mobile game publisher and makers of top grossing word game Word Chums iOS, Android. They are also the makers of Age of Empires, one of the best-selling and most award-winning games of all time.

Challenge
PeopleFun wanted to diversify their rewarded monetization strategy and give users an alternative opt-in format to earn the coveted “Chums” currency beyond Video and Offers.

Their Solution
PeopleFun integrated Rewarded Surveys into their gameplay powered by TapResearch. By engaging users during “shopping moments” across the game, PeopleFun enables choice in how users earn currency.

Case Study: How this forward-thinking pollster uses mobile surveys to reach Millennials

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Gravis Marketing is an award-winning public relations firm with a clientele including political campaigns, public affairs organizations, consultants, and nonprofit organizations across the globe.

Objectives
Gravis Marketing needed rapid-response data for a national poll reaching Millennials that are registered to vote.

Case Study: How this Media Agency uses mobile surveys to reach Hispanics

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Watauga Group is an award winning Orlando media agency focusing exclusively on media research, planning and buying. Watauga group provides expert media services for companies around the country.

Objectives
Watauga Group needed continual data collection of Males, who are involved in DIY automotive projects. In addition, respondents needed to be Hispanic and be equally represented by those who speak English and Spanish.

Case Study: How SuperData uses mobile surveys to reach gamers

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SuperData is the leading provider of market intelligence on interactive media.

Best known for their digital game industry gold-standard reports, SuperData also helps industry leaders with Quantitative analysis, insights and strategy to tackle the future of VR, Mobile, Console, eSports, and more.

Objectives
SuperData needed data collection on 1,000 gamers that play games on PC, Console and VR games within 48 hours.

Case Study: How Causely uses SurveyGizmo and TapResearch to get mobile survey responses

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Causely generates social media referrals by helping businesses give back to their communities.

Every month, Causely’s thousands of locations generate hundreds of millions social media referrals on Facebook and Instagram. Causely uses research to pinpoint needs and opportunities for good.

Objectives
Causely needed quick data collection on 500 people who had contributed to crowdfunding websites.

Case Study: How Patty Vaughan leverages mobile surveys to reach busy SBOs

Patty Vaughan is a leading independent researcher and owner of The Research Dept.

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Her work spans anywhere from mass online studies to intimate focus groups. Patty’s years of experience allow her to provide quality research to many sectors of the marketplace.

Objective
Patty needed 800 Small Business Owners from limited geographic areas to take part in research focused on their company’s revenue and longevity.

Why you should consider Rewarded Surveys for your Monetization Strategy

Rewarded Surveys as a form of monetization in mobile games is becoming more popular, but there is very little information and data published about them. This article is a primer covering what you, as an app developer or publisher, need to know. It will provide some background about the market research industry and, most importantly, performance data and other key considerations to help you stay informed when it comes to Rewarded Surveys.