Tap Research Blog
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March 30, 2023
App Monetization
Maximizing Game Revenue: The Role of Rewarded Surveys and Offerwalls in Revenue Diversification
Last week, over 28,000 attendees stormed to the streets of San Francisco for the Game Developers...
4 minute read
December 8, 2022
Player Insights
[SURVEY INSIGHTS] 17% of Gamers Say They Don’t Make iAPs Right Now Because Money Is Tight (Pt.1)
Is the current state of the economy having an impact on iAPs? If so, how much is it influencing...
2 minute read
December 1, 2022
Player Insights
[SURVEY INSIGHTS] How Player Motivations Impact Onboarding Preferences
Optimizing user retention strategies is a continuous endeavor for gaming teams and with the recent...
2 minute read
November 21, 2022
App Monetization
How To Unlock New User Segmentation Capabilities With In-App Surveys
Optimizing your mobile game for maximum monetization value largely hinges on providing every user...
4 minute read
November 18, 2022
Player Insights
[SURVEY INSIGHTS] Do People Trust Twitter Information More or Less Now?
To say that the Elon Musk takeover of Twitter has gotten off to a shaky start would be an...
2 minute read
November 15, 2022
Player Insights
[PLAYER INSIGHTS] Do Mobile Gamers Understand Digital Asset Ownership?
In a post we wrote about the differences between Web2 and Web3 mobile gamers, we looked at what...
3 minute read
November 11, 2022
Player Insights
[PLAYER INSIGHTS] 24% Of These Genre Gamers Have At Least 4 Subscriptions
Monetizing mobile games via a subscription model has gained traction over the past few years.
2 minute read
November 2, 2022
Player Insights
[SURVEY INSIGHTS] 18% Would Pay $10 - $20 For New Twitter Features
If you haven’t heard by now, Elon Musk bought Twitter. And as with any massive social media tool,...
2 minute read
October 27, 2022
[SURVEY INSIGHTS] Why Don’t Older Players Engage With Live Events?
In-game events are one of the most popular ways to monetize your app and retain players. According...
3 minute read
October 14, 2022
Player Insights
[SURVEY INSIGHTS] 25% of Netflix Subscribers May Switch to New Plan
With everyone feeling the pinch of inflation, many are having to make choices about what to spend...
3 minute read
October 13, 2022
App Monetization
The ONE Mobile Game User Retention Strategy To Rule Them All!
Mobile app user retention is the foundation to growing your mobile gaming business, especially if...
4 minute read
October 12, 2022
Player Insights
[SURVEY INSIGHTS] Only 31% Of Mobile Gamers Think Ad Frequency Is Acceptable!
Free-to-play gamers expect they’ll have to watch or interact with ads while they’re playing. It’s...
1 minute read
October 7, 2022
Player Insights
[SURVEY INSIGHTS] 66% Of Gamers Said What About Netflix Gaming?
Netflix has been getting a lot of attention lately, but not necessarily for the best of reasons....
3 minute read
September 30, 2022
Player Insights
[SURVEY INSIGHTS] Do Players Want To Get Social In Your Game? (answers might surprise you)
Do you know if your mobile gamers want to connect with other players? How important is it to them?...
4 minute read
September 23, 2022
Player Insights
[SURVEY INSIGHTS] The Difference Between Web2 and Web3 Mobile Gamers
Should we build our next game using blockchain? Do our players want it? Does the genre matter? How...
3 minute read
September 16, 2022
Player Insights
[SURVEY INSIGHTS] Why Different Generations Play Simulation Games
Effective marketing to increase user acquisition. Optimizing gameplay to improve user engagement...
4 minute read
August 24, 2022
App Monetization
How To Monetize Your App Without Ads (& Grow Your Business)
How do you monetize your app without ads while also increasing player retention, player engagement,...
6 minute read
August 22, 2022
Player Insights
Understanding Your Players In A Privacy First World - A Fireside Chat
A full transcript of our fireside chat with Pete Williamson
18 minute read
July 15, 2022
Player Insights
How Game Publishers Can Use Their Customer Satisfaction Survey (CSAT) Score To Increase Revenue
5 minute read
June 1, 2022
Market Research
Plant-Based Burger Awareness and Preferences (Consumer Insights)
1 minute read
May 26, 2022
Brand Insights
Brand Tracking: Traditional vs TapResearch [+ Infographic]
4 minute read
May 12, 2022
Brand Insights
High-Frequency Brand Tracking - The New Era of Brand Tracker
6 minute read
April 21, 2022
Market Research
Concept Testing: What It Is, Why It Matters, & How To Do It
5 minute read
April 14, 2022
Brand Insights
Agile Market Research and High-Frequency Data (Webinar Recap)
3 minute read
March 31, 2022
Industry Research
Opportunities in the Baby Food Market
Nothing is as important as nutrition when it comes to buying baby food.
4 minute read
February 16, 2022
Industry Research
Super Bowl Battle of the Snacks: Frito-Lay vs Pringles
3 minute read
February 8, 2022
Market Research
Introducing Market Intelligence: A new real-time research solution
4 minute read
January 11, 2022
Player Insights
Introducing The New Player Insights Tool: Get Real-Time Player Feedback To Build Better Games Faster
3 minute read
June 23, 2021
Market Research
It’s Time to Consider the Respondent
Have you taken the time to ask yourself: What is the survey-taking experience like for your...
3 minute read
June 23, 2021
Market Research Sample
Representative Sample in our Mobile Apps Network
Due to the pervasive nature of mobile gaming in today's society, TapResearch’s reach is far beyond...
2 minute read
April 12, 2021
Case Studies
TapResearch Success: Reality Games Improves Player Satisfaction and Elevates Engagement in Landlord
Cash is king in the popular mobile strategy game Landlord. With goals to build a real estate empire...
1 minute read
March 30, 2021
App Monetization
eBook: 7 Ways to Drive Net-New Revenue in Mobile Games
There’s no doubt about it: mobile game publishers looking to stay agile, competitive, and ahead of...
1 minute read
March 30, 2021
Market Research Sample
7 Steps to Better Sample Quality
Aaron Platshon, CEO TapResearch In order to deliver the high-quality and timely insights that...
3 minute read
December 3, 2020
Instagram vs. Reality
Last week, Instagram looked at types of pies mentioned in user feeds to see what is the most...
1 minute read
August 7, 2020
App Monetization
Will rewarded incentives help save opt-in ad tracking? New research suggests no
Written and Researched by: Lily Crawford, Brian Larson, David Nebenzahl
2 minute read
July 6, 2020
Case Studies
Socialpoint finds stability during a global pandemic with Rewarded Surveys
Socialpoint is a world-renowned mobile games developer and publisher based in Barcelona, Spain...
1 minute read
June 30, 2020
New Poll Suggests iOS users unlikely to share IDFA with Publishers
During its Worldwide Developers Conference (WWDC) 2020 conference, Apple began laying the ground...
2 minute read
May 3, 2019
App Monetization
What are Rewarded Surveys?
PocketGamer recently reported on Apple’s recent crackdown on CPE/PPE ads commonly found in...
1 minute read
October 25, 2017
Survey Insights
Mobile Surveys 101: Let’s Get Visual-Mobile Design Elements
So far, we have focused on the text of your survey, but questions and answers are only half the...
3 minute read
September 28, 2017
Survey Insights
Mobile Surveys 101: The Good, The Bad, and The Ugly of Question Writing
Now that you have worked through the planning stage and have a good understanding of question types...
3 minute read
September 11, 2017
Survey Insights
Mobile Surveys 101: Question Types and When To Use Them
Questions are the building blocks of research. Your programming platform will give a long list of...
3 minute read
September 1, 2017
Survey Insights
Mobile Surveys 101: Purpose, Targeting, and Platform
So, you have decided to jump into the exciting world of mobile research. What now? The first step...
3 minute read
September 1, 2017
Survey Insights
Mobile Surveys 101: Keys to Success In Mobile Research
Whether you are a new researcher or a veteran trying to maximize your potential, understanding...
2 minute read
August 23, 2017
Survey Insights
Improving Sentence Structure for Mobile Surveys
There is a reason most of us scan webpages for bold words or bullet points instead of reading a big...
2 minute read
August 17, 2017
Case Studies
PeopleFun users drive 50% increase in ARPDAU with Rewarded Surveys
PeopleFun is a mobile game publisher and makers of top grossing word game Word Chums iOS, Android
1 minute read
August 4, 2017
Survey Insights
Writing your Mobile Survey
As we know, research is now mobile. The ability to share opinions all around the world is at our...
1 minute read
July 26, 2017
Survey Insights
Do-It-Yourself Research
If you haven’t noticed, the internet has gone crazy for DIY. Pinterest is full of life-hacks, like...
2 minute read
July 21, 2017
Market Research
The Benefits of App-Based Mobile Research
Mobile Research: The Next Chapter Research has certainly come a long way. From in-person...
2 minute read
May 30, 2017
Case Studies
Case Study: How this forward-thinking pollster uses mobile surveys to reach Millennials
Gravis Marketing is an award-winning public relations firm with a clientele including political...
1 minute read
May 26, 2017
Case Studies
Case Study: How this Media Agency uses mobile surveys to reach Hispanics
Watauga Group is an award winning Orlando media agency focusing exclusively on media research,...
1 minute read
May 26, 2017
Case Studies
Case Study: How SuperData uses mobile surveys to reach gamers
SuperData is the leading provider of market intelligence on interactive media. Best known for...
1 minute read
May 25, 2017
Case Studies
Case Study: How Causely uses SurveyGizmo and TapResearch to get mobile survey responses
Causely generates social media referrals by helping businesses give back to their communities. ...
1 minute read
May 24, 2017
Case Studies
Case Study: How Patty Vaughan leverages mobile surveys to reach busy SBOs
Patty Vaughan is a leading independent researcher and owner of The Research Dept. Her work spans...
1 minute read
May 11, 2017
App Monetization
Why you should consider Rewarded Surveys for your Monetization Strategy
Rewarded Surveys as a form of monetization in mobile games is becoming more popular, but there...
5 minute read
May 11, 2017
App Monetization
New Study: The Data Behind Reward-Based Monetization in F2P Games
Free-to-Play (F2P) game economics are simple. The goal of a F2P game is to maximize revenue per...
4 minute read