November 13, 2023 Player Insights The Evolution of Mobile Gaming: Rewarded Surveys and Player Insights Rewarded Survey Monetization and “Quick Questions” 3 minute read Read More
March 30, 2023 App Monetization Maximizing Game Revenue: The Role of Rewarded Surveys and Offerwalls in Revenue Diversification Last week, over 28,000 attendees stormed to the streets of San Francisco for the Game Developers... 4 minute read Read More
December 8, 2022 Player Insights [SURVEY INSIGHTS] 17% of Gamers Say They Don’t Make iAPs Right Now Because Money Is Tight (Pt.1) Is the current state of the economy having an impact on iAPs? If so, how much is it influencing... 2 minute read Read More
December 1, 2022 Player Insights [SURVEY INSIGHTS] How Player Motivations Impact Onboarding Preferences Optimizing user retention strategies is a continuous endeavor for gaming teams and with the recent... 2 minute read Read More
November 21, 2022 App Monetization How To Unlock New User Segmentation Capabilities With In-App Surveys Optimizing your mobile game for maximum monetization value largely hinges on providing every user... 4 minute read Read More
November 18, 2022 Player Insights [SURVEY INSIGHTS] Do People Trust Twitter Information More or Less Now? To say that the Elon Musk takeover of Twitter has gotten off to a shaky start would be an... 2 minute read Read More
November 15, 2022 Player Insights [PLAYER INSIGHTS] Do Mobile Gamers Understand Digital Asset Ownership? In a post we wrote about the differences between Web2 and Web3 mobile gamers, we looked at what... 3 minute read Read More
November 11, 2022 Player Insights [PLAYER INSIGHTS] 24% Of These Genre Gamers Have At Least 4 Subscriptions Monetizing mobile games via a subscription model has gained traction over the past few years. 2 minute read Read More
November 2, 2022 Player Insights [SURVEY INSIGHTS] 18% Would Pay $10 - $20 For New Twitter Features If you haven’t heard by now, Elon Musk bought Twitter. And as with any massive social media tool,... 2 minute read Read More
October 27, 2022 [SURVEY INSIGHTS] Why Don’t Older Players Engage With Live Events? In-game events are one of the most popular ways to monetize your app and retain players. According... 3 minute read Read More
October 14, 2022 Player Insights [SURVEY INSIGHTS] 25% of Netflix Subscribers May Switch to New Plan With everyone feeling the pinch of inflation, many are having to make choices about what to spend... 3 minute read Read More
October 13, 2022 App Monetization The ONE Mobile Game User Retention Strategy To Rule Them All! Mobile app user retention is the foundation to growing your mobile gaming business, especially if... 4 minute read Read More
October 12, 2022 Player Insights [SURVEY INSIGHTS] Only 31% Of Mobile Gamers Think Ad Frequency Is Acceptable! Free-to-play gamers expect they’ll have to watch or interact with ads while they’re playing. It’s... 1 minute read Read More
October 7, 2022 Player Insights [SURVEY INSIGHTS] 66% Of Gamers Said What About Netflix Gaming? Netflix has been getting a lot of attention lately, but not necessarily for the best of reasons.... 3 minute read Read More
September 30, 2022 Player Insights [SURVEY INSIGHTS] Do Players Want To Get Social In Your Game? (answers might surprise you) Do you know if your mobile gamers want to connect with other players? How important is it to them?... 4 minute read Read More
September 23, 2022 Player Insights [SURVEY INSIGHTS] The Difference Between Web2 and Web3 Mobile Gamers Should we build our next game using blockchain? Do our players want it? Does the genre matter? How... 3 minute read Read More
September 16, 2022 Player Insights [SURVEY INSIGHTS] Why Different Generations Play Simulation Games Effective marketing to increase user acquisition. Optimizing gameplay to improve user engagement... 4 minute read Read More
August 24, 2022 App Monetization How To Monetize Your App Without Ads (& Grow Your Business) How do you monetize your app without ads while also increasing player retention, player engagement,... 6 minute read Read More
August 22, 2022 Player Insights Understanding Your Players In A Privacy First World - A Fireside Chat A full transcript of our fireside chat with Pete Williamson 18 minute read Read More
July 15, 2022 Player Insights How Game Publishers Can Use Their Customer Satisfaction Survey (CSAT) Score To Increase Revenue 5 minute read Read More
June 1, 2022 Market Research Plant-Based Burger Awareness and Preferences (Consumer Insights) 1 minute read Read More
May 26, 2022 Brand Insights Brand Tracking: Traditional vs TapResearch [+ Infographic] 4 minute read Read More
May 18, 2022 Player Insights How Sound Preferences Impact Player Engagement [Survey] 3 minute read Read More
May 12, 2022 Brand Insights High-Frequency Brand Tracking - The New Era of Brand Tracker 6 minute read Read More
May 10, 2022 Market Research How To Create A Concept Testing Survey With TapResearch 2 minute read Read More
May 2, 2022 Player Insights What is Net Promoter Score (NPS) and How Game Publishers Can Use Real-Time, In-Game Feedback To Improve It 6 minute read Read More
April 21, 2022 Market Research Concept Testing: What It Is, Why It Matters, & How To Do It 5 minute read Read More
April 14, 2022 Brand Insights Agile Market Research and High-Frequency Data (Webinar Recap) 3 minute read Read More
April 13, 2022 Industry Research Time to ‘Infuse’ the Soda Market with Something New! 3 minute read Read More
March 31, 2022 Industry Research Opportunities in the Baby Food Market Nothing is as important as nutrition when it comes to buying baby food. 4 minute read Read More
March 4, 2022 Industry Research What U.K. consumers think of Heinz’s new Pasta Sauce 2 minute read Read More
February 16, 2022 Industry Research Super Bowl Battle of the Snacks: Frito-Lay vs Pringles 3 minute read Read More
February 8, 2022 Market Research Introducing Market Intelligence: A new real-time research solution 4 minute read Read More
January 11, 2022 Player Insights Introducing The New Player Insights Tool: Get Real-Time Player Feedback To Build Better Games Faster 3 minute read Read More
June 23, 2021 Market Research It’s Time to Consider the Respondent Have you taken the time to ask yourself: What is the survey-taking experience like for your... 3 minute read Read More
June 23, 2021 Market Research Sample Representative Sample in our Mobile Apps Network Due to the pervasive nature of mobile gaming in today's society, TapResearch’s reach is far beyond... 2 minute read Read More
June 8, 2021 App Monetization Rewarded Research ARPU up 43% after ATT rollout begins 4 minute read Read More
April 12, 2021 Case Studies TapResearch Success: Reality Games Improves Player Satisfaction and Elevates Engagement in Landlord Cash is king in the popular mobile strategy game Landlord. With goals to build a real estate empire... 1 minute read Read More
March 30, 2021 App Monetization eBook: 7 Ways to Drive Net-New Revenue in Mobile Games There’s no doubt about it: mobile game publishers looking to stay agile, competitive, and ahead of... 1 minute read Read More
March 30, 2021 Market Research Sample 7 Steps to Better Sample Quality Aaron Platshon, CEO TapResearch In order to deliver the high-quality and timely insights that... 3 minute read Read More
December 3, 2020 Instagram vs. Reality Last week, Instagram looked at types of pies mentioned in user feeds to see what is the most... 1 minute read Read More
August 7, 2020 App Monetization Will rewarded incentives help save opt-in ad tracking? New research suggests no Written and Researched by: Lily Crawford, Brian Larson, David Nebenzahl 2 minute read Read More
July 6, 2020 Case Studies Socialpoint finds stability during a global pandemic with Rewarded Surveys Socialpoint is a world-renowned mobile games developer and publisher based in Barcelona, Spain... 1 minute read Read More
June 30, 2020 New Poll Suggests iOS users unlikely to share IDFA with Publishers During its Worldwide Developers Conference (WWDC) 2020 conference, Apple began laying the ground... 2 minute read Read More
May 3, 2019 App Monetization What are Rewarded Surveys? PocketGamer recently reported on Apple’s recent crackdown on CPE/PPE ads commonly found in... 1 minute read Read More
October 25, 2017 Survey Insights Mobile Surveys 101: Let’s Get Visual-Mobile Design Elements So far, we have focused on the text of your survey, but questions and answers are only half the... 3 minute read Read More
September 28, 2017 Survey Insights Mobile Surveys 101: The Good, The Bad, and The Ugly of Question Writing Now that you have worked through the planning stage and have a good understanding of question types... 3 minute read Read More
September 11, 2017 Survey Insights Mobile Surveys 101: Question Types and When To Use Them Questions are the building blocks of research. Your programming platform will give a long list of... 3 minute read Read More
September 1, 2017 Survey Insights Mobile Surveys 101: Purpose, Targeting, and Platform So, you have decided to jump into the exciting world of mobile research. What now? The first step... 3 minute read Read More
September 1, 2017 Survey Insights Mobile Surveys 101: Keys to Success In Mobile Research Whether you are a new researcher or a veteran trying to maximize your potential, understanding... 2 minute read Read More
August 23, 2017 Survey Insights Improving Sentence Structure for Mobile Surveys There is a reason most of us scan webpages for bold words or bullet points instead of reading a big... 2 minute read Read More
August 17, 2017 Case Studies PeopleFun users drive 50% increase in ARPDAU with Rewarded Surveys PeopleFun is a mobile game publisher and makers of top grossing word game Word Chums iOS, Android 1 minute read Read More
August 4, 2017 Survey Insights Writing your Mobile Survey As we know, research is now mobile. The ability to share opinions all around the world is at our... 1 minute read Read More
July 26, 2017 Survey Insights Do-It-Yourself Research If you haven’t noticed, the internet has gone crazy for DIY. Pinterest is full of life-hacks, like... 2 minute read Read More
July 21, 2017 Market Research The Benefits of App-Based Mobile Research Mobile Research: The Next Chapter Research has certainly come a long way. From in-person... 2 minute read Read More
May 30, 2017 Case Studies Case Study: How this forward-thinking pollster uses mobile surveys to reach Millennials Gravis Marketing is an award-winning public relations firm with a clientele including political... 1 minute read Read More
May 26, 2017 Case Studies Case Study: How this Media Agency uses mobile surveys to reach Hispanics Watauga Group is an award winning Orlando media agency focusing exclusively on media research,... 1 minute read Read More
May 26, 2017 Case Studies Case Study: How SuperData uses mobile surveys to reach gamers SuperData is the leading provider of market intelligence on interactive media. Best known for... 1 minute read Read More
May 25, 2017 Case Studies Case Study: How Causely uses SurveyGizmo and TapResearch to get mobile survey responses Causely generates social media referrals by helping businesses give back to their communities. ... 1 minute read Read More
May 24, 2017 Case Studies Case Study: How Patty Vaughan leverages mobile surveys to reach busy SBOs Patty Vaughan is a leading independent researcher and owner of The Research Dept. Her work spans... 1 minute read Read More
May 11, 2017 App Monetization Why you should consider Rewarded Surveys for your Monetization Strategy Rewarded Surveys as a form of monetization in mobile games is becoming more popular, but there... 5 minute read Read More
May 11, 2017 App Monetization New Study: The Data Behind Reward-Based Monetization in F2P Games Free-to-Play (F2P) game economics are simple. The goal of a F2P game is to maximize revenue per... 4 minute read Read More